After she started attending the gym regularly, she says she was recruited by its owners into buying Herbalife products, and frequently volunteered behind the counter at the gym’s nutrition club, making shakes and teas. She really liked the gym, and especially liked the protein shake she tried when she got there. Not long after giving birth to her now-four-year-old, Danielle McCalla signed up for a free workout at a gym in her town in Illinois. The drinks also come with a sense of community. “The shakes were so good, the teas were awesome, and everything just seemed perfect.” “My reaction was, ‘This place is amazing,’” says Brittny Stockstill, a former Herbalife distributor, after visiting a nutrition club for the first time. Much like Starbucks coffee, too, these beverages are a way to convey status - if you can afford to buy an $8 drink every day, then you’re doing pretty well for yourself. They’re low-calorie, look pretty on Instagram, and tap into trendy wellness culture buzzwords like “high in antioxidants” and “immune/energy boosting.” For dieters who are accustomed to the bitter aftertaste of artificial sweeteners and are tired of drinking plain old water, they offer a compelling alternative. It’s easy to see the appeal of loaded teas. (Also part of these stealth Herbalife-affiliated shops: protein shakes, often topped with whipped cream and drizzles of caramel and chocolate syrup like you’d find at Starbucks, tagged on Instagram with phrases like #shakeitoff and #fatreduction.) And as with many other MLMs, some who leave the business report being completely ostracized from the community - which is more obsessed with slinging powders and signing up new salespeople than building a network of #bossbabes. These shops use colorful drinks and wellness lingo to lure in new customers who might not even know about the MLM ties. Alongside that rise in distrust - and likely, the FTC ruling that insists that a distributor’s ability to make money “must depend on whether participants sell products, not on whether they can recruit additional distributors to buy products” - comes a seemingly new proliferation of loaded tea-slinging nutrition clubs. Like other MLMs, including Lularoe and Doterra, Herbalife has come under increasing scrutiny as the public has become more skeptical. Herbalife has been sued on numerous occasions for that business model, resulting in one $200 million settlement with the Federal Trade Commission in 2016 that required the company to completely revamp its compensation structure - in the settlement announcement, the FTC noted “half of Herbalife ‘Sales Leaders’ earned on average less than $5 a month from product sales.” When reached by Eater, the company declined to answer detailed questions about its business model or provide comment on nutrition clubs.Ī new generation of nutrition clubs uses colorful drinks and wellness lingo to lure in new customers who might not know about the products’ MLM ties. What many don’t know, though, is that these shops are almost always making their beverages with ingredients supplied by Herbalife, a multilevel marketing (MLM) company that sells dietary supplements, “nutritional shake mixes,” and protein powders.įounded in 1980, Herbalife employed the classic MLM model by signing up “independent distributors” who have two responsibilities: to sell the company’s protein powders and nutritional supplements, and to recruit others to become Herbalife distributors. In my hometown of 25,000 people - Paris, Texas, which boasts a median household income of around $45,000 per year - there are currently at least five nutrition clubs selling shakes and teas for more than $8 each. These nutrition clubs aren’t new either, but they are appearing all over small-town America at an impressive clip. This rainbow-hued array of drinks is popping up all over the country not as part of a new tea shop chain, but associated with “nutrition clubs” with vague names like Good 2 Go Nutrition or Healthy Life Nutrition. These “loaded teas” - made with tea concentrate and fruit-flavored drink mixes - often boast cheeky names like Bahama Mama or Mermaid and appear alongside promises of zero sugar, few calories, healthy antioxidants, and perhaps most importantly, a big dose of caffeine: #cleanenergy is a frequent accompanying hashtag, which makes sense considering that many loaded teas boast more than 160 milligrams of caffeine - more than double what’s in a cup of coffee. They’re all over Instagram: multicolored beverages in layers of unnaturally bright oranges, greens, and blues, each flavor layered into a cup of ice to show off the vibrant colors.
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